The Positives Keep on Coming


It’s been an incredibly successful last six weeks with our launch in Whole Foods and a silver at the Pentawards but the positives keep on coming after our bars were voted ‘The Most Innovative Food Product of the Year’ at the Vakbeurs Foodspecialiteiten (The Dutch Trade Fair Food Specialties).


Taking place at the beginning of October, our distributor in the Netherlands – ClearChox participated in this year’s show for the first time. The Trade Fair Food Specialties is organized annually by the Vakcentrum Zelfstandige Retailondernemers (Dutch Independent Retail Entrepreneurs’ Trade Center), of which almost every retailer is a member.

As part of the show, exhibitors were asked to enter products into a special innovation award.  57 products were nominated in total with just one winner being chosen and no second of third prizes. In the words of the Highlander movies – there can be only one! 

The award’s jury consisted of the impressive master chef John Halvemaan, chef and now culinary creative Jean Beddington, culinary journalist Puck Kerkhoven (also chairman) and Ad Kuyten, connoisseur and multiple winner of the prize for the best specialty store.

After claiming the top prize, Chairman of Judging Puck Kerkhoven praised MIA’s local production in Africa, business model and beautiful packaging but commented: “MIA is the full package but it really was the taste that assured victory.”

We wanted to say a big thank you to Daan Koemans who collected the prize and the rest of the ClearChox team at the event for doing such an amazing job as ambassadors for MIA.   

For further information on the win or to stock the brand in the Netherlands, visit