We’re thrilled to have received our fifth Great Taste Award, a 2-star for our single origin 65% Dark Chocolate Drops. Just 10% of entries were recognised with a 2-star award and its great to have MIA among the recipients. We’re celebrating the award by offering a £3 voucher for purchases on Amazon UK in October 2020: https://www.amazon.co.uk.

The 2020 Great Taste Awards received 12,777 submissions from 106 different countries and were judged by 144 of the most discerning palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as food writers and journalists.

MIA chocolate drops were described by the judges to have, “a lovely fruity aroma” and “…the most luxurious melt, which is just divine. The flavour is dark with a beguiling fruitiness that lasts and lasts.”

 

 

 

MIA co-founder Brett Beach explains the significance of the award: “Since cocoa was introduced to Africa in the 1900s, more than 99% of the crop has left the continent as a raw ingredient to help build the great reputations of chocolate makers in Belgium, France and other Northern Hemisphere countries. These Great Taste Awards are proof that African makers can compete on quality and have a place next to the luxury chocolates of the world.

“The MIA brand promise is to deliver delicious chocolate while creating a positive impact across social, economic and environmental development pillars. It’s great to see this come to fruition thanks to a lot of hard work with the cocoa farmers and the chocolate makers.”

MIA is crafted from bean-to-bar in Madagascar, a country where 100% of the cocoa is classified as fine flavour by the International Cocoa Organization. The primarily Trinitario and Criollo cocoa genetics — identified as beans ranging from white to light brown when fresh — are renowned for natural notes of red fruit and a smooth taste profile.

 

 

MIA sets a new milestone for Made-In-Africa products by taking home three coveted Great Taste Awards this year, bringing the brand total to four.

Organised by the Guild of Fine Foods leading up to the Speciality & Fine Food Fair in London, the Great Taste Awards are widely recognised and often used by retailers to qualify new brands. Award winners are divided into three rankings: 1-, 2- and 3-star.

With nearly 13,000 entries, only 1,500 products received the 2- or 3-star ranking: MIA received three 2019 Great Taste Awards, including two with 2-star ranking:

Baobab & Salted Nibs — 2-star Award: “A well balanced acidity… a lovely crunch and citrussy note… quite fascinating bursts of flavour: sweet, salty savoury and fruity…”

75% Dark Chocolate — 2-star Award: “The melt is smooth and clean and there is a fine texture…. rounded mix of dark berry-ish tones with brighter refreshing notes… keeps a delicious flavour on the palate which is clean and rich.”

100% Cocoa — 1-star Award: “Intense dark chocolate with fruit on the nose. The flavour is long and the fruity element comes through…”

Thanks to the cocoa farmers, chocolate making team, supply partners and customers for helping MIA achieve so much in such a short time! If you want to share the success with friends and family, MIA is available in the UK at Whole Foods Market in London and online via Cocoa Runners and Amazon for shipment worldwide.

Cocoa Runners: www.cocoarunners.com/?post_type=product&s=mia

Amazon: www.amazon.co.uk