Seedrs Crowdfunding Target Exceeded


After an exciting last few weeks, we’re delighted to announce that we have exceeded our crowdfunding target of £100,000 on the Seedrs platform. 

Our crowdfunding initiative began in May and is crucial to both our short term plans to ramp up production and target new markets, plus our  long-term vision to expand beyond chocolate to other food categories like honey, coffee and nut butters, all the while crafting products in Africa in line with the company ethos. 

The capital generated in the Seedrs raise will be used specifically to purchase new equipment at the factory in Madagascar, implement a strategic marketing program and to launch a raft of exciting new products in the next year.  

With the Seedrs campaign still open until the 23rd July, further details of the crowdfund pitch can be found at:

MIA Co-founder Brett Beach said:

“Crowdfunding has been a totally new experience to us but an incredibly rewarding and enjoyable one.  We’re delighted to have hit our target and look forward to welcoming the new investors to the company and moving forward with our aggressive plans for growth. We’ve already connected with some investors who have expertise that can add value to MIA above the financial contribution, and we look forward to getting acquainted with others who can help their investment grow with their insights.”

“We’re passionate about producing the best quality chocolate and food products at the source in Africa, so it’s great to have the additional capital and some likeminded investors involved who share our beliefs. We’ve already shown that the finest quality chocolates can be produced at source in Madagascar and that by doing this the benefit to local communities is more than threefold, so we believe we have a business model that can literally help change Africa for the better.” 

About Seedrs

Seedrs allows all types of investors to invest as little or as much as they like in businesses they believe in and share in their success. And it allows ambitious businesses in all sectors to raise capital and build community through an efficient, online process.

Seedrs has funded 640 deals to date and has had over £390 million invested on the platform. All investments made through Seedrs offer voting shares to investors and use professional grade subscription agreements. This ensures that investors get the same level of protection that angel investors and venture capitalists enjoy.

Seedrs is backed by star fund manager Neil Woodford, Faber Ventures, Augmentum Fintech PLC (listed on the London Stock Exchange Main Market and Europe’s largest listed fintech fund) and over 2,000 of its own customers. Seedrs is authorised and regulated by the UK Financial Conduct Authority.