MIA Rolls into Nature & Decouvertes


The first MIA chocolate bars have hit the shelves in 90 Nature & Découvertes stores in mainland Europe.

The unique “fair-made” MIA chocolate bars have launched as part of the exquisite MIA five-bar gift pack in the Nature & Découvertes stores in France, Belgium, Switzerland, Germany and Luxembourg from the 20th October. 

The gift pack includes a 75% Dark Chocolate and four inclusion bars in a 65% dark chocolate base: Coconut, Almond & Coconut, Cranberry & Hazelnut and Candied Orange.

Co-founder Brett Beach said:

“I have been a huge fan of the Nature & Découvertes retail outlets for a long time and always felt they would be a fantastic fit for MIA.  They enable us to reach the perfect target consumers in several European countries so we’re delighted to be on shelf ahead of the festive season.”

“The listings also signify our higher purpose in Africa; Madagascar in this case. In addition to preserving forest cover in the world’s most unique ecosystem and sustaining local livelihoods in cocoa, sugar farming, chocolate making and more, the sales to Nature & Découvertes have helped generate the revenue necessary to launch our first major 1 for Change social development project. This fall, we will support the construction of a kitchen at a primary school near the capital of Madagascar so the children can enjoy a healthy lunch and better focus on their studies. Stay tuned for more news on this very important and exciting MIA project.”