With a third of UK consumers now thought to be cutting out or reducing the amount of meat they consume and veganism continuing to grow at a fast rate, we’re delighted to announce that our full range of MIA bars has been accredited by the Vegetarian Society.

The 8-strong MIA range has always been vegetarian- and vegan-friendly but now the bars will provide absolute clarity thanks to Vegetarian Society accreditation and on pack display of the much-coveted trademarks.

Brett Beach, MIA Co-founder said:

“More and more people are adopting a plant-based diet and paying more attention to the amount of animal products they consume. There are many reasons why people are choosing to become vegetarian and vegan but whatever the rationale, it’s clear most people want clarity when it comes to how the food they eat is made.”

“While many people wouldn’t think animal products were used in dark chocolate, you would be surprised with some producers using ingredients that we would consider vegetarian until we learn that animal products such as bone char have been used to process them. To this end, we have investigated every ingredient throughout our entire supply chain so we can provide an absolute guarantee to our customers that our chocolate bars are 100% vegan.”