MIA Launches in Whole Foods


With the first MIA chocolate bars rolling off the production line in Madagascar just 11 months ago, we’re thrilled to announce that we will be celebrating our one year anniversary on a big high after our six-strong range of luxurious chocolate bars launched in Whole Foods.

The unique range of “fair-made” MIA chocolate bars (75g) now available from Whole Foods includes the 100% Cocoa, 75% Dark Chocolate and a variety of inclusion bars in a 65% dark chocolate base: Coconut, Almond & Coconut, Cranberry & Hazelnut and Candied Orange.

Co-founder Brett Beach said:

“It’s been a busy 11 months with our chocolate now available in 9 countries, some exciting new product development taking place and a successful crowdfunding campaign, but this listing in Whole Foods is the perfect cherry on our one year anniversary cake. Whole Foods are the benchmark for the speciality and natural food sector so we’re delighted to be on shelf ahead of Chocolate Week and the festive season.”

A series of special tastings will be run in store to launch the brand and drive trial over the coming weeks so if you’re in the area, it would be great to see you.  Tasting dates and times below. 

13-Sep-18ThursdayWhole Foods Market Richmond12 noon3pm
14-Sep-18FridayWhole Foods Market High St Kensington12 noon3pm
14-Sep-18FridayWhole Foods Market Piccadilly4:30pm7:30pm
20-Sep-18ThursdayWhole Foods Market Piccadilly4:30pm7:30pm
21-Sep-18FridayWhole Foods Market High St Kensington4pm7pm
21-Sep-18FridayWhole Foods Market Richmond12 noon3pm
22-Sep-18SaturdayWhole Foods Market Piccadilly4:30pm7:30pm
28-Sep-18FridayWhole Foods Market High St Kensington4pm7pm