Don’t Miss Our Chocolate Week Celebrations


With Chocolate Week running from the 13th – 21st October, we have ensured there is fun and chocolate-packed schedule taking place to help you discover MIA.  

Providing you with all the excuses you will ever need to have a week-long chocolate binge, here’s what’s happening and what’s not to miss. 

Whole Foods Tastings

Following our launch in Whole Foods, we’re delighted to be part of their chocolate week festivities which will see them run a host of special tastings and even two small chocolate fairs in their Piccadilly and Richmond stores.   We will be exhibiting at both chocolate fairs so if you’re in the areas, head on over to discover the best bean-to-bar around.   Our chocolate will also have 20% off the price in Whole Foods during Chocolate Week so a great time to stock up.  

The events will take place as follows:

Date             Day           Store                                                                Start    Finish     Event
12-Oct-18    Friday          Whole Foods Market High St Kensington    5pm  –  8pm        Instore Tasting
12-Oct-18    Friday          Whole Foods Market Piccadilly                      5pm  –  8pm         Chocolate Fair
13-Oct-18    Saturday     Whole Foods Market Richmond                     12 noon  –  4pm   Chocolate Fair
15-Oct-18    Monday       Whole Foods Market Piccadilly                      1pm  –   4pm         Instore tasting
15-Oct-18    Monday       Whole Foods Market High St Kensington   5pm  –   8pm         Instore tasting
17-Oct-18    Wednesday Whole Foods Market High St Kensington   5pm  –   8pm         Instore tasting


Chocolate Chef Collaboration with Killian Lynch

WB Yeats’ chef Killian Lynch has been quietly building an impressive reputation from his Finsbury Park kitchen and for UK Chocolate Week he will be showcasing his skills to the full with two delicious desserts made using MIA chocolate.     

After practising with MIA in the kitchen, Killian has created the following special desserts which will be available throughout Chocolate Week at WB Yeats at 20 Fonthill Road, London, N4 3HU :

  • Warm Chocolate & Caramel Tart with Coconut Ice Cream
  • Cold Chocolate Fondant with Candied Hazelnuts

For more information visit,


Chocolate Speed Dating at Merge

Chocolate tastings, chocolate speed dating, music and dance – that’s just four things taking place at Move the World’s bi-annual fundraising event, MERGE: A Taste of Africa.   

MERGE will take place at Peckham Levels on Thursday 11th October 2018 and all proceeds raised on the night support Move the World’s locally led change projects in Medie, Ghana.

Doors open at 7pm and tickets are £15 online (£20 at the door). Online tickets are sold on Eventbrite. For more info visit –