We’re thrilled to have received our fifth Great Taste Award, a 2-star for our single origin 65% Dark Chocolate Drops. Just 10% of entries were recognised with a 2-star award and its great to have MIA among the recipients. We’re celebrating the award by offering a £3 voucher for purchases on Amazon UK in October 2020: https://www.amazon.co.uk.

The 2020 Great Taste Awards received 12,777 submissions from 106 different countries and were judged by 144 of the most discerning palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as food writers and journalists.

MIA chocolate drops were described by the judges to have, “a lovely fruity aroma” and “…the most luxurious melt, which is just divine. The flavour is dark with a beguiling fruitiness that lasts and lasts.”

 

 

 

MIA co-founder Brett Beach explains the significance of the award: “Since cocoa was introduced to Africa in the 1900s, more than 99% of the crop has left the continent as a raw ingredient to help build the great reputations of chocolate makers in Belgium, France and other Northern Hemisphere countries. These Great Taste Awards are proof that African makers can compete on quality and have a place next to the luxury chocolates of the world.

“The MIA brand promise is to deliver delicious chocolate while creating a positive impact across social, economic and environmental development pillars. It’s great to see this come to fruition thanks to a lot of hard work with the cocoa farmers and the chocolate makers.”

MIA is crafted from bean-to-bar in Madagascar, a country where 100% of the cocoa is classified as fine flavour by the International Cocoa Organization. The primarily Trinitario and Criollo cocoa genetics — identified as beans ranging from white to light brown when fresh — are renowned for natural notes of red fruit and a smooth taste profile.